For the first 10 years of UrbanPromise Charlotte’s history, we have served the Charlotte Community by creating and developing agents of restoration. Now, as we embark on the next 10 years of our mission,

we are ready and rooted for restoration!

Our goal for this campaign is not to expand to additional sites – but to deepen and strengthen our existing programs so we can better support the increased needs of our community. We want to deepen and strengthen our organizational roots so that we can become a healthier more sustainable organization for the long haul.

YEAR 1

1 staff member

1 site with 80 campers
and StreetLeaders

$150,000 budget

YEAR 13

25 full time staff members

4 sites with 700+ campers, StreetLeaders, and StreetLeader Alumni

$2.8 million budget

$6.2 million Rooted for Restoration Campaign Goal!

We’re halfway through the 20-year journey and are beginning to see our vision take root. In order to move through the next 10-years with excellence, there are 3 roots we need to invest in to better serve the Charlotte community.

Root #1 | Strengthen the 20-Year Journey

Rather than expansion, UrbanPromise will spend the next three years deepening and strengthening our continuum of programs — especially considering the increasing needs of our students. UrbanPromise spent our first eleven years establishing a city-wide presence and investing in students from kindergarten through college. Next, our focus is on going deep into those communities for maximum impact.

 

ROOt #2 | Invest in Passionate Staff

Our passionate, talented staff is the key to UrbanPromise’s success. Yet, our team has battled burnout over the past few years as they cared for our students through a global pandemic and the academic and mental health crises that resulted. At the same time, our team has faced a growing cost-of-living here in Charlotte. For us to live out our values, we must invest in our team so they can afford to live in Charlotte and build a career at UrbanPromise. Our team deserves it — and so do our students.

 

Root #3 | Deepen our Organizational RootS

For our first decade, UrbanPromise Charlotte has been incredibly lean. At our current age and stage, we must add infrastructure to ensure a healthy, sustainable organization for as long as our communities need us. Additionally, we need more storytelling capacity so that UrbanPromise is no longer “one of Charlotte’s best-kept secrets.”

 

A Firmly Rooted Goal of $6,200,000 —
An investment in UrbanPromise Charlotte will result in:

Campaign Committee Members

Steve Gassaway, Co-Chair
Retired

Jessalyn Rochefort, Co-Chair
Community Member

Reginald Bean
White Label Management Group

Brad Cherry
JLL

Angela Concha de Hernandez
First Citizens

Matt Hultquist
Hillandale Advisors

Dave Mathews
HF Capital

Zack McLaren
Cresa

Jessica McLaren
Community Member

Matt Mollozzi
Moore & Van Allen

Denise Ratchford
Community Member

Nate Sittema
CBRE

Sierra Valder
EY

Britney Vidal
Novant Health

Ashley Wright
Strokes of Freedom


Want to learn more about the Rooted for Restoration Campaign and how you can invest? Contact Brittany Jenkins, Development Director, at brittany@urbanpromisecharlotte.org or schedule a connect time here.